
Branded vs Normal (Non-Branded) Properties in Dubai
Discover the ultimate guide to branded vs non-branded properties in Dubai. Compare ROI, rental yields, resale potential, and luxury investment opportunities.
DAMAC Hills 2 offers a well-positioned, amenity-rich master-planned community featuring lakes, a golf course, parks, and family-friendly infrastructure.
The area benefits from good accessibility via main roads (E77, etc.), giving it strong appeal for both end-users (families) and rental/investment demand.
It also provides a relatively affordable entry point compared to ultra-premium communities, making it attractive for mid- and upper-mid-tier investors.
Rental and resale markets show decent yields and upward potential in value.
Here are the typical current price ranges and averages for different property types in the community:
Apartments:
From approximately AED 940,000 on average (based on listings).
Listings show a wide range from around AED 400,000 up to AED 2.5 million for flats.
Townhouses:
Starting from around AED 1,250,000, with an average of about AED 1,900,000.
Typical sizes range between approximately 1,200 and 2,400 sq. ft.
Villas:
Asking prices roughly range from AED 1,300,000 up to AED 13,000,000.
A more realistic average for many mid-sized villas is between AED 1.8 million and AED 2.7 million.
Example (According to Betterhomes):
2-bed villa: ~ AED 1,455,000
3-bed villa: ~ AED 1,700,000
4-bed villa: ~ AED 2,150,000
Sale transaction data:
The average price over the last 12 months in the community is approximately AED 1,662,000.
As an agent focusing on investors, this is key.
According to Betterhomes (villas):
2-bed villa: ~5.84%
3-bed villa: ~5.88%
4-bed villa: ~5.35%
5-bed villa: ~6.06%
Another source (Betterhomes area guide) reports:
Studio: ~12% (likely optimistic, for smaller units)
1-bed apartment: ~7.50%
2-bed apartment: ~7.35%
3-bed apartment: ~6.8%
3-bed villa: ~7%
4-bed villa: ~6.9%
5-bed villa: ~6.5%
A general market article notes: “average ROI ~6.86%” for villas.
Note: ROIs vary significantly based on unit size, exact cluster, amenities, and whether the property is off-plan or ready.
Entry Points:
For investors looking to enter at more affordable levels, apartments and smaller townhouses offer lower costs and better yields — often approaching 6–7% or more for some smaller units.
Larger Villas:
While larger villas tend to yield a lower gross percentage return (due to higher purchase prices), they may offer stronger capital appreciation potential, especially in premium plots or clusters.
Cluster and Location:
Units in single-row positions, with lake or park views, or located near community amenities tend to command premium pricing and appreciate faster.
Time Horizon:
Given the community is still developing many phases, a longer-term holding period (5+ years) is advisable for capital growth. Some articles suggest that certain units have already achieved 70–80% appreciation.
Rental Demand:
Rental demand remains healthy for family-type units, driven by lifestyle amenities and accessibility, which supports consistent occupancy.
Risk Factors:
As with all Dubai investments, key considerations include service charges, developer handover risk (for off-plan projects), supply trends, broader market risk, and liquidity when reselling.
Highlight smaller townhouses or 2-/3-bedroom villas with strong yields for first-time investor clients.
Present pay-in or payment-plan options for off-plan units when available, as many developers offer flexible terms.
Emphasize lifestyle and family appeal for buyers purchasing for their own use — this enhances marketability.
Incorporate scenario modelling in presentations.
For example:
Purchase price: AED 1.7 million
Annual rent: AED 100,000
Gross yield: ~5.9% (before fees, management, and service charges)
Show a 5-year projection with potential appreciation at +3–5% per year, or +10–20% over 5 years.
Provide cluster-specific examples with sale and rental comparables so the investor feels grounded in real data.

Discover the ultimate guide to branded vs non-branded properties in Dubai. Compare ROI, rental yields, resale potential, and luxury investment opportunities.

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