Dubai Production City (IMPZ) – Full Area Guide for Investors & Buyers

1. Overview

Dubai Production City (formerly IMPZ) is a master-planned, free-zone community developed by TECOM Group. Originally created to support media production companies, it has transformed into a mixed-use residential and commercial hub. Known for its affordability, strong rental demand, and excellent location, it attracts young professionals and investors seeking high ROI and long-term stability.

2. Investment Overview

Dubai Production City offers one of the most affordable entry points in New Dubai, with attractive returns due to high occupancy rates and steady demand. Rental yields average between 7%–9%, supported by the area’s proximity to major business districts, schools, and retail destinations. With upcoming infrastructure improvements, capital appreciation potential is strong.

3. Location & Connectivity

Strategically located in New Dubai, IMPZ provides excellent access to major roads and key destinations:

• 5 mins to Sheikh Mohammed Bin Zayed Road (E311)

• 7 mins to Jumeirah Golf Estates Metro Station

• 10 mins to JVC

• 15 mins to Dubai Sports City and Arjan

• 20 mins to Dubai Marina and JBR

• 25 mins to Mall of the Emirates

• 30 mins to Downtown Dubai

Its central positioning enhances both lifestyle convenience and rental desirability.

4. Property Types

Dubai Production City features a diverse mix of residential and commercial units:

Residential

• Studios

• 1–2 bedroom apartments

• Limited 3-bedroom units

• Modern developments with amenities

• Lake-view and community-view options

Commercial

• Office spaces

• Retail shops

• Media production facilities

Developers include DAMAC, The First Group, and several private investors.

5. Lifestyle & Amenities

IMPZ offers a calm, affordable, and well-equipped living environment. Residents enjoy:

• Supermarkets including Carrefour and Zoom

• City Centre Me’aisem (adjacent mall)

• Fitness centers, pools, and play areas

• Community parks and walking paths

• Cafés, salons, and service shops

• 24/7 security and well-maintained buildings

It is ideal for families and professionals seeking comfort without high costs.

6. Investment Advantages

Investors choose IMPZ for:

• High rental yields (7%–9%)

• Low purchase prices

• Strong demand from families and professionals

• Well-connected location

• Freehold ownership

• Promising future value due to area development

It remains one of Dubai’s top-value investment locations.

7. Market Analysis

Recent trends show rising demand from first-time buyers and investors. Prices are steadily increasing due to limited affordable supply in New Dubai. Studios and 1-bedroom apartments maintain the strongest rental performance. New projects in the area continue to modernize the community’s skyline.

8. Comparison with Other Areas

Dubai Production City vs. JVC, Sports City, Arjan

• Price: Lower in IMPZ

• ROI: Higher in IMPZ

• Lifestyle: Quiet and practical

• Connectivity: Excellent via Sheikh Mohammed Bin Zayed Road

• Investor Demand: Strong and consistent

IMPZ stands out as the most cost-effective choice with superior ROI.

9. Healthcare & Education

Residents have convenient access to:

• NMC Royal Hospital DIP

• Mediclinic Me’aisem

• Aster Clinic JVC

Nearby schools and nurseries include:

• Arcadia School (JVT)

• Sunmarke School

• GEMS United

• Kids Kingdom Nursery IMPZ

These amenities make the area family-friendly.

10. Tips for Buyers

• Studios and 1BR units offer the best ROI

• Choose buildings with newer amenities

• Lake-view units perform better in resale

• Avoid older buildings with high service charges

• Properties near the E311 exit rent faster

11. Conclusion

Dubai Production City is one of Dubai’s strongest budget-to-mid investment areas, offering high rental yields, excellent connectivity, and stable long-term demand. With ongoing development and competitive pricing, IMPZ continues to be a smart and profitable option for both new and seasoned investors.