Arada

Introduction & Executive Overview

Arada is a dynamic, privately held real estate developer based in the UAE, known for creating large-scale, integrated communities. Founded in 2017, the company has quickly become a major player in both Sharjah and Dubai. Arada's core philosophy is to build superior places and spaces that promote a high quality of life, focusing on well-designed, sustainable, and technologically advanced communities. Led by its chairman, Sheikh Sultan bin Ahmed Al Qasimi, and vice chairman, Prince Khaled bin Alwaleed bin Talal Alsaud, Arada has a diverse portfolio of projects valued at over AED 60 billion.

Short History of the Brand

Arada was established in 2017 as a partnership between Basma Group and KBW Investments. The company rapidly made its mark on the UAE real estate landscape by launching its first major project, Nasma Residences, in Sharjah. This was followed by the launch of the master-planned communities Aljada and Masaar, solidifying its position as a leading developer in the emirate. Over time, Arada expanded its focus to include Dubai, successfully launching high-end projects like Jouri Hills and branded residences on Palm Jumeirah. The company has also expanded internationally, establishing a presence in Australia in 2024.

Flagship and Upcoming Projects

Arada's flagship projects are known for their scale and integrated amenities.

Aljada (Sharjah): This is a vast, mixed-use community spanning 24 million square feet. It's designed to be a complete lifestyle destination with residential, commercial, and retail components, as well as an entertainment complex called Madar at Aljada.
Masaar (Sharjah): An upscale, forested master community, Masaar features a "green spine" of over 50,000 trees. The project focuses on villas and townhouses, offering residents a tranquil, nature-infused lifestyle.
Jouri Hills at Jumeirah Golf Estates (Dubai): This project marks Arada's successful entry into the luxury Dubai market, offering high-end villas and townhouses with smart home features and access to world-class golf courses.
Armani Beach Residences at Palm Jumeirah (Dubai): An ultra-luxury, branded residential project developed in partnership with Armani and renowned architect Tadao Ando. This is one of Arada's most high-profile and premium upcoming developments.
W Residences at Dubai Harbour (Dubai): A joint venture project offering luxury waterfront apartments and penthouses.

2024-2025 Performance Highlights

The period of 2024-2025 has been exceptionally strong for Arada. The company saw its sales triple in the first half of 2025, reaching a value of AED 9.15 billion. This was a 336% increase over the same period in 2024. Arada sold 2,382 homes, a 247% gain, fueled by successful launches like the Akala wellness destination in Dubai and the Masaar 2 community in Sharjah, which sold out in just three hours. The company also successfully issued a $450 million sukuk, which was four times oversubscribed, demonstrating strong investor confidence in its financial stability and growth prospects. Arada is targeting AED 15 billion in sales for the full year of 2025 and is on track to complete and deliver 2,000 homes.

Market Metrics Buyers & Investors Should Track

When evaluating Arada's properties, buyers and investors should consider these key metrics:

Sales Value and Volume: Track the value and number of units sold to gauge market demand and project popularity.
Off-plan Sales Data: A high volume of off-plan sales indicates strong developer reputation and future capital appreciation potential.
Project Completion and Handover Rates: Consistent on-time project delivery is a strong indicator of a developer's reliability and financial health.
Rental Yields and Capital Appreciation: Monitor rental returns in completed Arada communities and track property price growth to assess investment viability.
Financial Health: Examine the company's financial reports, including revenue, free cash flow generation, and debt programs like its successful sukuk issuance, to ensure long-term stability.

Why Investors Like Arada

Investors are drawn to Arada for several reasons. The company has a strong brand reputation for delivering high-quality, innovative, and sustainable communities, often ahead of schedule. Its strategic approach to master-planned communities provides comprehensive amenities that create a high-quality lifestyle, which in turn drives sustained demand and capital appreciation. Arada's portfolio diversification, from affordable townhouses in Sharjah to ultra-luxury branded residences in Dubai, allows it to cater to a broad range of buyers. The company's robust financial performance, highlighted by record-breaking sales and successful debt offerings, further strengthens investor trust.

Practical Guidance for End-Users

For end-users considering an Arada property, here's some practical guidance:

Community Vibe: Visit the completed communities like Aljada and Masaar to get a feel for the lifestyle and amenities. Their focus on green spaces, fitness, and family-friendly environments is a key selling point.
Review Payment Plans: Arada often offers flexible and long-term payment plans, especially for its off-plan projects. Carefully review these to ensure they align with your financial situation.
Consider Future Growth: For off-plan projects, consider the surrounding area's future development plans. Arada's master communities are designed to appreciate in value as they are fully developed with schools, retail, and other infrastructure.
Amenities: Make a list of the amenities most important to you—be it the green spaces of Masaar, the entertainment options at Aljada, or the golf access at Jouri Hills—and choose the community that best fits your lifestyle needs.

Outlook 2025-2030

The outlook for Arada is very strong, aligning with a positive forecast for the broader UAE real estate market. The UAE residential real estate market is projected to continue its significant growth, driven by a record influx of high-net-worth individuals, liberalized visa policies, and strong investor confidence. Arada is well-positioned to capitalize on these trends through its pipeline of future projects, including the launch of three new communities in the second half of 2025. The company's expansion into international markets, beginning with Australia, indicates a long-term strategy for sustained global growth. Arada's focus on creating integrated, sustainable, and technologically advanced communities is expected to keep it at the forefront of the market as demand for such properties continues to rise.