Object 1 Development

Here is a detailed overview of Object 1, a real estate developer in Dubai, based on available information.

Introduction & Executive Overview

Object 1 is a dynamic real estate developer that has rapidly become a significant player in the Dubai market since its launch in 2022. Part of the international TSZ Group, which has a decade of experience in other markets like Spain, the company's philosophy is to transform real estate into "contemporary art galleries," creating buildings that are not just visually striking but also emotionally and functionally enriching. They focus on delivering luxury, sustainable, and smart-living properties, primarily in key communities like Jumeirah Village Circle (JVC) and Jumeirah Village Triangle (JVT). The company’s rapid growth is driven by its innovative design, strategic locations, and a clear understanding of market demand, particularly for off-plan and short-term rental properties.

A Short History of the Brand

Object 1 was established in Dubai in 2022 by founder and chairman Egor Maslennikov, building on the experience of the international TSZ Group, which has been active in real estate since 2010. The brand’s mission is to create a new aesthetic urban environment by building projects that are a "head taller" than the competition, offering self-sufficient communities with integrated amenities. Although relatively new to the Dubai market, the company has quickly made a name for itself by delivering over 15 projects and achieving staggering year-on-year growth in sales.

Flagship and Upcoming Projects

Object 1 has a diverse portfolio of projects primarily located in high-growth areas of Dubai.

Flagship Projects:

EVERGR1N HOUSE: Located in Jumeirah Garden City, this project is designed with a focus on sustainability and is ideal for the short-term rental market.
ALTA V1EW: A notable project in Jumeirah Village Circle (JVC), known as the tallest residential tower in the area, offering premium views and smart-living features.
1WOOD Residence: A nature-inspired development in JVC featuring fully furnished apartments with a focus on natural materials.
V1TER Residence: A community in JVC designed for professionals, offering fully furnished apartments and a focus on work-life balance.

Upcoming Projects:

Object 1 has a robust pipeline of new projects, including:

EVERGR1N HOUSE 2: Launched to meet the continued demand for the eco-conscious and short-term rental-ready living concept of its predecessor.
ESSENL1FE: A wellness-focused project in Jumeirah Village Triangle (JVT).
Tetr1s Tower: An architectural marvel in JVC with a sleek, curved design.
V1STARA House: A community-focused residential tower in Al Furjan.
Aurel1A Residence: A development in Dubai Sports City.

2024-2025 Performance Highlights

Object 1 has demonstrated explosive growth.

2024: The company recorded a 913% increase in sales value and a 1,059% increase in sales volume year-over-year, selling over 860 units.
Q1 2025: Sales continued their upward trend with a 220% increase in sales value and a 140% increase in sales volume compared to Q1 2024, according to Dubai Land Department (DLD) data. The company also ranked among the Top 3 developers in the JVC and JVT districts.

Market Metrics Buyers & Investors Should Track

For those considering an investment, it's important to track the following:

Sales Volume and Value: Object 1's strong growth in both metrics indicates high demand and market confidence.
Demand for Off-Plan Properties: Object 1's performance aligns with the broader market trend where off-plan properties accounted for 63% of residential sales in 2024.
Rental Yields: The company's projects are strategically located in areas like JVC and JVT, which are known for strong rental returns, particularly for studio and one-bedroom units.
Buyer Demographics: The buyer base is heavily international, with a significant number of investors from India, China, and the UK.

Why Investors Like Object 1 Development

Investors are drawn to Object 1 for several reasons:

High ROI Potential: Strategic locations and a focus on popular residential districts ensure strong rental yields and long-term capital appreciation.
Modern and Innovative Design: Projects incorporate smart home technologies, high-quality materials, and sustainable features.
Flexible Payment Plans: The developer offers attractive and investor-friendly payment options.
Proven Track Record: Despite its young age, the company has demonstrated a rapid pace of project launches and a strong sales performance, building trust in its ability to deliver.

Practical Guidance for End-Users

For end-users, Object 1 developments offer a unique and convenient living experience. The projects are designed as self-sufficient communities with comprehensive amenities like gyms, swimming pools, and dedicated play areas, reducing the need to leave the complex. The focus on smart home technology and fully furnished apartments provides a seamless, hassle-free move-in process. The developments are strategically located near major business hubs, transportation, and family-friendly services, providing a balance of city life and community comfort.

Outlook 2025-2030 for Object 1 Development

The outlook for Object 1 is highly optimistic. The company plans to capitalize on its momentum by continuing to launch new projects, expanding its footprint into new areas like Abu Dhabi, and further integrating sustainability and smart living technologies. The developer is well-positioned to meet the growing demand for high-quality, tech-enabled, and eco-friendly properties in a market that is expected to remain robust, driven by population growth and strong government support.