Mercedes Benz Places – Binghatti City

Mercedes-Benz Places Binghatti City Dubai – A Master-Planned Branded City in Meydan

Mercedes-Benz Places Binghatti City is a landmark master-planned residential destination located within Meydan (Nad Al Sheba 1), Dubai. Developed through a strategic collaboration between Binghatti Developers and Mercedes-Benz, the project is conceived as the world’s first Mercedes-Benz branded city-scale development. It represents a new evolution in luxury real estate, where global automotive design philosophy is translated into architecture, urban planning, and lifestyle at an unprecedented scale.

Designed as a true “city within a city,” Mercedes-Benz Places Binghatti City integrates residential towers, retail promenades, landscaped public spaces, and lifestyle amenities into a cohesive urban environment. With a total of 12 towers planned, the development establishes a strong architectural identity in Meydan while offering excellent connectivity to Downtown Dubai, Business Bay, Sheikh Zayed Road, and Al Khail Road.

A City-Scale Vision with 12 Towers

Unlike conventional single-tower branded residences, Mercedes-Benz Places Binghatti City is envisioned as a fully integrated branded district. The master plan includes 12 architecturally distinctive towers inspired by Mercedes-Benz design principles such as clarity, precision, motion, and sensual purity. Flowing façades, sculpted silhouettes, and high-value detailing reflect the brand’s automotive DNA while contributing to a unified skyline.

The towers are arranged around landscaped podiums, pedestrian-friendly promenades, and curated lifestyle zones. Retail outlets, cafés, wellness facilities, and open green spaces are integrated at podium level, ensuring the project functions not only as a residential address but as a complete urban destination.

Phase One Launch – Five Towers Introduced

Phase One of Mercedes-Benz Places Binghatti City has launched five towers, introducing several distinct sub-projects. Each sub-project carries its own identity while remaining part of the larger branded ecosystem, appealing to different buyer profiles and investment strategies.

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Maybach Ultimate Luxury

Maybach Ultimate Luxury is a premium multi-building residential complex planned within Mercedes-Benz Places Binghatti City. This phase consists of two individual buildings, designed to offer elevated exclusivity and refined living.

• Maybach Ultimate Luxury Tower A
• Maybach Ultimate Luxury Tower B

Unit mix:

• Studio apartments: 864 units
• 1-bedroom apartments: 140 units
• 2-bedroom apartments: 140 units
• 3-bedroom apartments: 60 units

This collection focuses on elegant proportions, premium interiors, and a lifestyle aligned with the Maybach identity, making it attractive to both luxury end-users and investors targeting premium rental demand in Meydan.

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Project Maybach

Project Maybach is a 32-storey residential tower within Mercedes-Benz Places Binghatti City, offering a more compact yet design-driven living experience. The tower blends modern layouts with the branded design language of the wider city.

Unit mix:

• Studio apartments: 608 units
• 1-bedroom apartments: 76 units
• 2-bedroom apartments: 92 units

Project Maybach is positioned to appeal to young professionals, first-time investors, and buyers seeking branded residences with a more accessible entry point.

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Maybach Six

Maybach Six expands the Phase One launch with a dual-tower configuration, increasing the overall residential inventory and reinforcing the city-scale vision of the development.

• Maybach 6 Tower A
• Maybach 6 Tower B

Unit mix:

• Studio apartments: 1,344 units
• 1-bedroom apartments: 220 units
• 2-bedroom apartments: 220 units

This phase strengthens Mercedes-Benz Places Binghatti City as a high-density branded destination capable of supporting strong rental absorption and long-term occupancy.

Lifestyle, Design, and Community Experience

At the core of Mercedes-Benz Places Binghatti City is a commitment to design intelligence and emotional clarity. Buildings are organized along rational grids to create visual calm and spatial balance, while interior layouts prioritize functionality, natural light, and expansive views of the surrounding cityscape.

Residents enjoy access to a wide range of lifestyle amenities distributed across shared spaces and podium levels, including landscaped gardens, walking paths, leisure areas, and curated retail offerings. A central promenade acts as the social heart of the city, encouraging interaction and enhancing everyday liveability.

Investment Outlook and Long-Term Value

From an investment perspective, Mercedes-Benz Places Binghatti City Dubai presents a strong value proposition. Branded residences consistently outperform standard developments in terms of buyer demand, rental premiums, and long-term resale value.

The scale of the project, its phased delivery, and its strategic location in Meydan support sustained capital appreciation. As Meydan continues to evolve into a major residential and mixed-use district, Mercedes-Benz Places Binghatti City is positioned to become one of Dubai’s most recognizable and sought-after branded residential destinations.