Deyaar Development: Executive Company Overview (2025 Edition)

1. Introduction & Executive Overview

Deyaar Development PJSC is one of Dubai’s longest-standing and most recognized real estate developers, known for delivering residential, commercial, and hospitality properties across the emirate’s prime and emerging districts. Established in line with Dubai’s rapid urban transformation, Deyaar has built a reputation for value-driven affordability, strong rental yields, and strategic locations that appeal to both end-users and investors.

Today, the company is entering a new expansion cycle, backed by robust financial performance, an accelerated development pipeline, and a renewed focus on luxury and mid-luxury offerings.

2. Short History of the Brand

• Founded: 2002

• Listing: Publicly listed on Dubai Financial Market (DFM)

• Early Focus: Mid-income housing and mixed-use towers in Dubai Marina, Business Bay, and Al Barsha

• 2010–2018: Expanded into community-style developments such as Midtown in Dubai Production City

• 2019–2023: Diversified into hospitality with strong partnerships (Millennium Hotels, Accor)

• 2023–2025: Repositioned toward premium offerings, including beachside and urban luxury projects

Over two decades, Deyaar has delivered over 20,000 residential units, 1M+ sq ft of commercial property, and a growing hospitality portfolio.

3. Flagship & Upcoming Projects

Flagship Projects

• Midtown by Deyaar – Dubai Production City
A master community of 24 buildings offering strong rental yields and consistent occupancy rates.

• Regalia Tower – Business Bay
A 70+ storey luxury tower featuring branded amenities, smart-home features, and premium design — one of Deyaar’s top-performing launches.

• The Atria – Business Bay
Mixed-use residential and serviced apartments with a strong hospitality component.

Upcoming & New Projects (2024–2026 Pipeline)

• Mar Casa – Dubai Maritime City
A luxury waterfront tower with sea views and premium finishings.

• Al Furjan Developments (multiple phases)
Mid-luxury residential buildings positioned for growing family demand.

• New Midtown Phases (in planning)
Expanding the successful Midtown master community.

• Hospitality Expansion
Additional hotel and serviced apartment projects in partnership with global operators.

4. 2024–2025 Performance Highlights

Deyaar has entered one of its strongest financial phases in over a decade.

Financial & Operational Highlights

• Record Revenue Growth driven by Regalia, Mar Casa, and hospitality performance

• High Sell-Out Rates for new launches within weeks

• Strong Net Profit Increase supported by project handovers and new sales

• Higher Recurring Income from hotels and property management

• Expanding Land Bank in strategic Dubai districts

Market Position

• Among the top-performing mid-luxury developers in 2024

• Strong investor base from Gulf, India, Europe, and Africa

• Reputation for on-time delivery and value-for-money price points

5. Market Metrics Buyers & Investors Should Track

To assess Deyaar’s performance and opportunities, investors should monitor:

For Investors

• Sales velocity of new launches

• Price per sq ft (PSF) trends in Deyaar’s key communities

• Construction progress & handover timelines

• Rental yields in Midtown, Business Bay & Al Furjan

• Occupancy rates for hospitality assets

• DFM stock performance and quarterly earnings

For End-Users

• Payment plans and post-handover options

• Service charges relative to market benchmarks

• Community facilities and connectivity

• Finishing quality & layout efficiency

6. Why Investors Like Deyaar

Deyaar has a clear investment appeal due to:

✔ Competitive Price Points

Often 10–20% lower than top-tier developers while offering strong build quality.

✔ High Rental Yields

Midtown and Al Furjan units consistently achieve 6–8% gross yields.

✔ Strategic Locations

Projects are placed in growth corridors with rising demand and infrastructure expansion.

✔ Trust & Track Record

20+ years of consistent delivery, strong customer service, and long-standing community presence.

✔ Strong Payment Plans

Attractive post-handover options that make entry more accessible.

✔ Hospitality Revenue Growth

Deyaar is increasing recurring income through hotels, enhancing long-term stability.

7. Practical Guidance for End-Users

If you are buying a Deyaar property for personal living, consider the following:

• Midtown

Best for families, spacious layouts, and community living at affordable prices.

• Business Bay Towers (Regalia, Atria)

Ideal for professionals — central location, premium amenities.

• Al Furjan Projects

Good for families and long-term residents due to strong connectivity to metro and new infrastructure.

• Maritime City (Mar Casa)

Best for end-users who want waterfront luxury at competitive prices.

Key Tips

• Compare unit orientation & views carefully

• Evaluate service charges vs amenities

• Consider future infrastructure (metro, roads, schools, malls)

• Check handover dates and cash-flow planning if using post-handover payments

8. Outlook 2025–2030 for Deyaar

Deyaar is positioned for accelerated growth over the next 5–7 years.

Growth Drivers

• Expansion of Dubai Maritime City and new waterfront zones

• Growing mid-luxury demand from global buyers

• Strategic land acquisitions for new communities

• Increasing contribution from hospitality assets

• Government infrastructure development (metro expansions, new business districts)

Forecast

• Steady revenue growth supported by new launches every year

• Shift toward premium and luxury segments

• More hotel & serviced apartment projects for recurring income

• Geographical expansion into new master communities outside the traditional urban core