
Branded vs Normal (Non-Branded) Properties in Dubai
Discover the ultimate guide to branded vs non-branded properties in Dubai. Compare ROI, rental yields, resale potential, and luxury investment opportunities.
If you're looking into property investment in Business Bay, Dubai, here’s a detailed breakdown of the Return on Investment (ROI) outlook as of 2025 — what to expect, what affects it, and how to interpret the numbers.
Current ROI / Rental Yield Snapshot
Here are some recent figures for ROI or rental yields in Business Bay:
According to a Global Property Guide dataset:
Studios: ~6.96% gross yield
1-Bedrooms: ~6.28% gross yield
2-Bedrooms: ~5.67% gross yield
Other sources report average ROI for apartments in Business Bay at around 5%-7% for residential properties.
For commercial/retail (shops) in Business Bay, one source states expected returns around 6%.
Key Takeaways
A 5%-7% annual ROI is a realistic benchmark for residential apartments in Business Bay in 2025.
Studios tend to yield towards the higher end (~6-7%), while larger units (2-3 bedrooms) yield less (~5-6%).
Commercial/retail units may give similar or slightly higher yields, but factors such as size, frontage, and demand vary significantly.
These figures are gross yields (before expenses) — net ROI (after maintenance, management, service charges, etc.) will be lower.
What Affects ROI in Business Bay
Several factors will influence how much ROI you can realistically achieve:
Location & connectivity: Proximity to the metro, major roads (Sheikh Zayed Road), canals, waterfront, etc. Business Bay is well-connected and centrally located, which helps demand.
Property type & size: Studios tend to have higher yield because the purchase price is lower but rent remains relatively favourable. Larger apartments or luxury units often have lower yields due to higher entry cost and a smaller tenant pool.
New vs resale & condition: Newly built or off-plan properties with good finishes may attract higher rents; older or less well-maintained properties might reduce occupancy or rental rate.
Rental demand & occupancy: Business Bay is mixed residential/commercial, so demand from professionals and expats is strong. Oversupply in some towers can pressure rents.
Costs: Service charges, maintenance, void periods (unoccupied), and property management fees all reduce net ROI. Gross yield doesn’t reflect these.
Capital appreciation: While we quoted rental yield, total ROI also includes capital growth (property value increase). In UAE, there’s no personal income tax on rental income, which helps.
What This Means for You
If you’re considering buying a property in Business Bay for rental income, here are some practical guidelines:
Target realistic yields: Don’t assume extremely high yields (e.g., double digits). Aim for ~5-7% gross for a good property in Business Bay.
Calculate net ROI: After service charges, management fees, and vacancy periods. Use the formula:
ROI = (Annual Net Rental Income / Property Purchase Price) × 100%
Factor in appreciation: If you plan to hold medium/long term (5-10 years), value growth can add significantly to ROI.
Choose smart unit types: Smaller units (studios, 1-bed) often perform better for rental yields.
Check market data & trends: Rental growth, occupancy, and new supply in Business Bay matter. Periodical supply increases may affect future yield.
Legal/Tax environment: Dubai has no personal income tax on rental income for most residential property investors, improving net returns.
Summary
Business Bay offers reasonable returns for a central Dubai location — about 5-7% gross per year for residential apartments under current market conditions. By choosing a good location, the right unit type, and managing costs effectively, you can capture both rental yield and potential capital growth. However, ultra-high yields (10%+) are uncommon for residential units in this area.

Discover the ultimate guide to branded vs non-branded properties in Dubai. Compare ROI, rental yields, resale potential, and luxury investment opportunities.

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