
Branded vs Normal (Non-Branded) Properties in Dubai
Discover the ultimate guide to branded vs non-branded properties in Dubai. Compare ROI, rental yields, resale potential, and luxury investment opportunities.
Emirates Hills is a luxury gated-villa community in Dubai, developed by Emaar Properties as part of its “Emirates Living” master-plan.
The community was launched around 1999-2003.
It was among the first developments in Dubai that offered large villa plots to foreigners (freehold) and encouraged custom built mansions rather than standard cookie-cutter homes.
The concept: combine luxury living, green landscaping, large plots, lake & golf-course views, lots of amenity space.
The community was structured around the 18-hole golf course (Montgomerie Golf Club Dubai) and lake/green vistas, enhancing prestige and exclusivity.
Villas only (no high-rise apartments) with generous plots (in some sectors up to ~12,000 – 58,000 sq ft in original layout) and luxury-finishes.
Known for being very high-end: residents tend to be HNWI’s (High Net Worth Individuals), international elite, celebrities.
Family friendly: good schools nearby, green spaces, gated security, golf/lake views.
Location-wise: borders The Meadows, The Springs, The Lakes etc. Offers relative privacy, upscale address, good connectivity.
Price per square foot (for villas) in Emirates Hills: as of Nov 2024 around AED 3,064/sq ft.
Listing/asking prices for villas vary widely: one source gives an average listed asking price of ~AED 79,147,854 for villas.
Another finds average asking price for villas at ~AED 83,136,158.
A luxury-broker breakdown:
5-bedroom villas: ~AED 26 million
6-bedroom villas: ~AED 33 million
7-bedroom villas: ~AED 45 million
8-bedroom villas: ~AED 65 million
From historical data: median price rose significantly — e.g., median price reported at AED 53 million with price per sq ft ~AED 2,390 in Jan 2025, after a strong rise in recent years.
Typical size: many villas range from ~9,000 to over 32,000+ sq ft (built-up or land) depending on sector/plot.
Rental yields: average annual rental for villas ranges from ~AED 705,000 to AED 988,000 depending on size. Yield around ~4% per annum in some reports.
Because Emirates Hills is ultra-premium, the entry barrier is high; you are buying brand-address + exclusivity + lifestyle.
The community has shown strong capital appreciation historically, though being at the top end means incremental gains may slow unless there's movement of “super-prime” homes.
Rental yield is relatively moderate (~3-4 %) compared to capital value, so investment logic is more about long-term capital growth and prestige than high immediate cash flow.
Because plot sizes and villa sizes vary hugely, price per square foot or comparative basis is important (i.e., 9,000 sqft villa vs 20,000 sqft—big difference).
Location within the community (which sector, plot facing golf/ lake vs internal/road) strongly influences value.
For your real-estate lead generation: emphasise the “once in a lifetime address” angle, large plots, bespoke luxury, and scarcity (limited supply) to HNWIs or investor-buyers.
For first-time buyers: realistically smaller villas may still be tens of millions AED, so set expectations accordingly.

Discover the ultimate guide to branded vs non-branded properties in Dubai. Compare ROI, rental yields, resale potential, and luxury investment opportunities.

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