
Branded vs Normal (Non-Branded) Properties in Dubai
Discover the ultimate guide to branded vs non-branded properties in Dubai. Compare ROI, rental yields, resale potential, and luxury investment opportunities.
Well, the thing I’d been waiting for has finally arrived — the first apartment project on Palm Jebel Ali, starting at a reasonable AED 2.5 million for a 1-bedroom unit.
In my opinion, this is an exceptional opportunity for investors. Once again, I want to emphasize that when purchasing, you should pay attention to a few key details — the view of the unit is extremely important in this project. Make sure the unit you choose has a sea view.
I personally expect a very strong return on investment from this project.

Discover the ultimate guide to branded vs non-branded properties in Dubai. Compare ROI, rental yields, resale potential, and luxury investment opportunities.

DAMAC Hills 2 (formerly Akoya) is one of Dubai’s most affordable and fast-growing master communities, offering villas, townhouses, and apartments surrounded by lakes, parks, and family amenities. With average ROI up to 7% and long-term capital growth potential, it’s a top choice for both investors and first-time buyers seeking lifestyle and value in Dubai’s real estate market.

Dubai Silicon Oasis (DSO) is one of Dubai’s most attractive mixed-use communities, offering a blend of residential, commercial, and tech-focused developments. In 2025, DSO continues to draw investors with strong rental yields averaging 6%–9%, particularly for studio and 1-bedroom apartments, which deliver some of the highest ROI in the area.
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