
Branded vs Normal (Non-Branded) Properties in Dubai
Discover the ultimate guide to branded vs non-branded properties in Dubai. Compare ROI, rental yields, resale potential, and luxury investment opportunities.
JVT is located between Al Khail Road (E44) and Sheikh Mohammed Bin Zayed Road (E311), offering relatively good road connectivity to major parts of Dubai.
It is adjacent to Jumeirah Village Circle (JVC) and Dubai Production City.
Travel times: many sources note that Downtown Dubai, Dubai Marina / JBR, and other popular areas are reachable in approximately 15–25 minutes, depending on traffic.
Internally, JVT is structured into nine micro-districts, mixing villas, townhouses, and low-to-mid-rise apartments.
JVT is designed as a gated, family-friendly, and relatively quiet community, with extensive green landscaping, parks, walking and cycling paths, communal areas, and sports facilities.
There are schools, nurseries, clinics, shops, and other local amenities within the area, though residents often drive to nearby centers for major retail or malls.
The community is still evolving, with many off-plan and under-construction projects currently underway.
As of late 2024, the average transaction sales price per square foot in JVT was approximately AED 1,435.
For example, the average asking price for a 1-bedroom unit was around AED 1,061,000, though actual transaction prices can vary.
In property listings, apartments in JVT range widely:
From around AED 400,000+ for smaller units
To multi-million dirham villas at the high end
For villas and townhouses, prices are generally higher. In popular sub-districts like Districts 5 and 8, 3–4 bedroom villas are commonly priced in the AED 5–8 million+ range.
JVT is known for strong rental yields compared to many other Dubai communities. Based on Property Finder data:
Studios yield around 8.94% gross
1-bedroom units yield around 9.19%
2-bedroom units yield around 8.40%
For larger units like villas, yields tend to be lower due to higher capital costs — but rental demand from families remains steady, which supports consistent occupancy.
Freehold & investor-friendly: JVT is a freehold area, allowing expatriates full property ownership.
Diverse property mix: The area offers apartments, townhouses, and villas — suitable for different budgets and strategies.
Strong connectivity: Its location between two major roads gives good access to the rest of Dubai.
Lifestyle & family appeal: The quiet, green environment with many amenities appeals to families and long-term residents.
Room for capital appreciation: As the area continues to develop, there is potential for value growth over time.

Discover the ultimate guide to branded vs non-branded properties in Dubai. Compare ROI, rental yields, resale potential, and luxury investment opportunities.

DAMAC Hills 2 (formerly Akoya) is one of Dubai’s most affordable and fast-growing master communities, offering villas, townhouses, and apartments surrounded by lakes, parks, and family amenities. With average ROI up to 7% and long-term capital growth potential, it’s a top choice for both investors and first-time buyers seeking lifestyle and value in Dubai’s real estate market.

Dubai Silicon Oasis (DSO) is one of Dubai’s most attractive mixed-use communities, offering a blend of residential, commercial, and tech-focused developments. In 2025, DSO continues to draw investors with strong rental yields averaging 6%–9%, particularly for studio and 1-bedroom apartments, which deliver some of the highest ROI in the area.
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