
Branded vs Normal (Non-Branded) Properties in Dubai
Discover the ultimate guide to branded vs non-branded properties in Dubai. Compare ROI, rental yields, resale potential, and luxury investment opportunities.
This is a question investors always ask.
Of course, it really depends on personal preference. Personally, I prefer apartments because of the facilities and security.
But honestly, after the COVID-19 pandemic and several fires that happened in Dubai towers, most people started leaning more toward villa projects.
Also, the number of apartment units in Dubai is much higher than the number of villas. That’s why I think villas and townhouses are better for investment.
However, some projects located by the sea with private beaches still remain my top priority.

Discover the ultimate guide to branded vs non-branded properties in Dubai. Compare ROI, rental yields, resale potential, and luxury investment opportunities.

DAMAC Hills 2 (formerly Akoya) is one of Dubai’s most affordable and fast-growing master communities, offering villas, townhouses, and apartments surrounded by lakes, parks, and family amenities. With average ROI up to 7% and long-term capital growth potential, it’s a top choice for both investors and first-time buyers seeking lifestyle and value in Dubai’s real estate market.

Dubai Silicon Oasis (DSO) is one of Dubai’s most attractive mixed-use communities, offering a blend of residential, commercial, and tech-focused developments. In 2025, DSO continues to draw investors with strong rental yields averaging 6%–9%, particularly for studio and 1-bedroom apartments, which deliver some of the highest ROI in the area.
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