
Branded vs Normal (Non-Branded) Properties in Dubai
Discover the ultimate guide to branded vs non-branded properties in Dubai. Compare ROI, rental yields, resale potential, and luxury investment opportunities.
Unfortunately, working in the real estate field in Dubai is not very difficult — it only requires attending a two-day course and passing an online exam. That’s why you need to be very careful when choosing an agent. Generally, there are two types of agents:
Salespeople: They may try to offer you any property.
Investment advisors: They guide you on how to invest wisely.
It’s important that your agent has lived in the UAE for several years and knows the different areas well. They should also have several years of experience working in real estate within the UAE. Finally, it’s best to consult with 2 or 3 agents before making a purchase.
Another important point: if you want to buy an off-plan (under construction) property, make sure you do it through an independent agent. The sales teams of developers are obligated to sell only their own projects, and with marketing tactics, they might mislead you away from the best choice. Working with a proper advisor helps you make a safer and smarter investment.

Discover the ultimate guide to branded vs non-branded properties in Dubai. Compare ROI, rental yields, resale potential, and luxury investment opportunities.

DAMAC Hills 2 (formerly Akoya) is one of Dubai’s most affordable and fast-growing master communities, offering villas, townhouses, and apartments surrounded by lakes, parks, and family amenities. With average ROI up to 7% and long-term capital growth potential, it’s a top choice for both investors and first-time buyers seeking lifestyle and value in Dubai’s real estate market.

Dubai Silicon Oasis (DSO) is one of Dubai’s most attractive mixed-use communities, offering a blend of residential, commercial, and tech-focused developments. In 2025, DSO continues to draw investors with strong rental yields averaging 6%–9%, particularly for studio and 1-bedroom apartments, which deliver some of the highest ROI in the area.
Get in touch with our expert team and let us help you find the perfect property in Dubai. We're here to guide you through every step of your real estate journey.